SHOCHU BAR ISHIZUE

SHOCHU BAR ISHIZUE

Q&A

Owner of Shochu Bar Ishizue, Ikehata Yuichi, joins us for a chat about real Kagoshima shochu.

WHAT is the image of shochu in Japan

"

?

SHOCHU

Shochu used to be seen as something old people drank and its brand image was suffering. So in 2008 I decided to start Ishizue to spread awareness of real shochu.

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"

We put a lot of effort into the design of the bar, the music, and the bartenders’ clothes. 

HOW MANY

OF SHOCHU DO YOU HAVE

KINDS

?

SHOCHU

We started out with a selection of about 200 kinds of shochu. Today we have over 1,500 different kinds.

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"

Going forward I want to promote Kagoshima to the rest if the world through shochu and by telling the stories of the distillers and the roots of this wonderful drink.