Owner of Shochu Bar Ishizue, Ikehata Yuichi, joins us for a chat about real Kagoshima shochu.
Owner of Shochu Bar Ishizue, Ikehata Yuichi, joins us for a chat about real Kagoshima shochu.
WHAT is the image of shochu in Japan
"
?
SHOCHU
Shochu used to be seen as something old people drank and its brand image was suffering. So in 2008 I decided to start Ishizue to spread awareness of real shochu.
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We put a lot of effort into the design of the bar, the music, and the bartenders’ clothes.
HOW MANY
OF SHOCHU DO YOU HAVE
KINDS
?
SHOCHU
We started out with a selection of about 200 kinds of shochu. Today we have over 1,500 different kinds.
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Going forward I want to promote Kagoshima to the rest if the world through shochu and by telling the stories of the distillers and the roots of this wonderful drink.